The great saga of PEUGEOT and tennis began back in the 1970s. The PEUGEOT brand entered the tournament's VIP Village in 1984 and became the Official Transporter in 1989. This year it celebrates its 36th year of partnership with the French Open.
Around 230 vehicles are made available each year to transport players, VIPs, officials, and the general public.
SPECIAL SERIES
For the past 29 years, all the special series have been developed specifically in partnership with Roland-Garros to highlight the graphic codes of the world of tennis and the Grand Slams.
In 2019, the PEUGEOT 108, a model produced in Europe and sold in many countries around the world, is the showcase of this partnership.
In 2016, PEUGEOT became a Platinum Partner of the ATP Tour after signing a global partnership contract. It has been the official car at over 20 tournaments on the circuit and provides a fleet of over 300 vehicles worldwide to transport players, VIPs, officials, and the general public.
PEUGEOT has been committed to the world of tennis for over three decades and is strengthening its commitment to this sport by linking its presence in 160 countries with the global dimension of the ATP Tour.
PEUGEOT has chosen international ambassadors to represent, via tennis, the brand's values which are Allure, Excellence, and Emotion.
Thirteen international players are currently ambassadors of the Brand around the world: the German player Alexander Zverev, the Italian player Matteo Berrettini, the Frenchman Lucas Pouille, the Argentinians Juan Martin Del Potro, Diego Schwartzman and Leonardo Mayer, the Spanish players Pablo Carreño Busta, Fernando Verdasco and David Ferrer, the Dutchman Robin Haase, and Britain's Jamie Murray.
All these players help to boost PEUGEOT's renown throughout the world.
